Posts Tagged With: option

What the Starbucks Trenta Means for the Coffee World


Few things make a coffee man shudder like the notion of a mega 31-ounce coffee. If indeed there exists a shark to jump in the coffee world, the new Trenta is the great white. In fact, the more imaginative me envisions a large black dorsal fin mounted to the coffee chain’s monster sippy-lid and a leather-clad Arthur Fonzarelli water-skiing toward it on two large stir sticks. And I don’t even dislike Starbucks or the Fonz.

Why this reaction?

Along the path of perpetually improving quality, the escape route of family-size beverages isn’t one that delivers anyone to perfection. If you’re paying for a Starbucks coffee, perfection should be expected. What went wrong with those people at the green mermaid? Instead of striving for coffee nirvana — a goal they once set for themselves — they now opt for cheap beans from places like southern China and then hawk the brew in Costco-sized containers to a public that must (one hopes) see the foolishness in ingesting this kind of volume.

In the coffee world, love them or not, Starbucks was once cool. They single-handedly blazed a new trail for the rest of us in the craft to follow. This one, however — the Trenta — will find few followers, I’m afraid. I won’t be one. Instead, tonight I’ll drink a cool 40-ounce malt beer, eat at an all-you-can-eat shrimp-and-salad bar, and mourn the loss of cool in a once-visionary company.

 

What the Starbucks Trenta Means for the Coffee World.

Categories: So Random | Tags: , , , , , , , , , , , , , , , , | Leave a comment

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