KFC & The Double Down Double Standard

KFC's Backside Marketing

Bunless Sandwich Sold on the Buns of Girls

For about 2 weeks now my nephew has been talking about KFC‘s “Double Down“, a breadless sandwich: two oversized chicken patties between which lie two bacon strips, two cheese slices, and “special” sauce that’s anything but.

The photo above was in the 24 Hours Newspaper on the Day the Bunless Wonder showed up on University Campuses in the U.S. through the use of cute girls with the words “Double Down” on their butts.

*Clap Clap Clap* KFC sure knows how to market to the masses, if putting “Double Down” on the cute buns of hot girls doesn’t get guys to try this “bunless” destroyer, what will?
Human Advertisment has it’s price, it was reported by “USA Today” that the girls are paid $500 each to hand out coupons while wearing the red pants.
The National Organization for Women president Terry O’Neill told the newspaper the campaign is “obnoxious.”

KFC’s Double Down will kill you someday.
“Don’t just feed your hunger, crush it,” an ad for the sandwich on the U.S. KFC website says. “So much chicken there wasn’t room for the bun.”

The sandwich contains 540 calories, which the company says is similar to the calories found in burgers at other fast food restaurants. It contains as many calories as a McDonald’s Big Mac in Canada. Burger King’s Whopper has 670 calories, a Wendy’s single old fashioned hamburger has 470 calories and a Harvey’s original hamburger has 380 calories. The less said about it, the better. Thankfully this thing isn’t in Canada….yet.

I just have to ask, “Would you like a Heart Attack with that Double Down Sir/Mam?”

Read more: Globe & Mail – Forget healthy – KFC’s Double Down revels in glorious gluttony

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